RedNote, the Chinese social media app also known as Xiaohongshu, rose to the number one spot on the Apple App Store as a US ban closes in on TikTok. The app offers a mix of pictures, short-form videos, and text posts across “follow,” “explore,” and “nearby” feeds.
A cursory scroll through RedNote’s Explore page shows English-language posts scattered among those written in Chinese. Many American users call themselves “TikTok refugees” in videos, while others write in text posts that they’re in search of a new community because of the potential TikTok ban. Some are even asking questions to Chinese users, such as “What are some popular memes in China?”
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Screenshot: The Verge
RedNote, which launched in 2013 as a shopping-focused app, now has more than 300 million monthly active users and surpassed $1 billion in profit last year, according to Bloomberg.
Last week, the Supreme Court heard oral arguments over whether to uphold the law that will ban TikTok or force its China-based owner, ByteDance, to sell it to an American company. The Supreme Court has until January 19th to issue a decision.
TikTok users may be flocking to RedNote now, but the ban also implicates other Chinese-owned apps, including RedNote, WeChat, and the other apps run by ByteDance like Lemon8 and CapCut.